Shakira: “The Rise of Latin Artists in the Music Industry”

During a recent interview, the artist who won a GRAMMY discussed the transformations that have occurred in the music industry for Latin performers since she made her crossover in the early 2000s.

Shakira made headlines recently when she revealed that she and Jennifer Lopez will be headlining the NFL’s Superbowl Halftime show in February 2020, promising an epic performance that will surely captivate audiences worldwide. But before fans can see her electrifying stage presence at the Superbowl, the iconic singer is preparing to unveil her concert documentary, Shakira In Concert: El Dorado World Tour, hitting theaters on November 13. In a candid interview with Billboard, the multi-GRAMMY winner opened up about how the music documentary, which pays homage to her 2017 album El Dorado, showcases a new chapter in her life. “This tour was a special one for me as it was my first time hitting the road as a mother, and the journey of creating this album came with its own challenges,” she shared.

The artist also mentioned her journey in the music industry and how her fan base continues to expand, especially with a noticeable increase in younger fans. “Even though I’m not in my early twenties anymore, it’s surprising to see how many of my fans are very young,” she observed. “There’s definitely a growing number of young listeners enjoying the music I’ve been releasing recently.”

During the interview, she also discussed her thoughts on the music industry as a whole, covering topics such as stage production, the surge in popularity of Latin music, the transformation of Colombia’s pop music scene, her highly anticipated NFL performance, and additional interesting insights.

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